There is always some marketing innovation to look forward to at the beginning of the year. If you’re an aspiring digital marketer in making or already one, you must have searched for the latest digital marketing trends sometime or the other!
Let’s look at the latest 17 trends in digital marketing to help you stay at the forefront of innovation.
- AI in Marketing (Artificial Intelligence)
The world has been talking about how the Artificial Intelligence wave will take over every facet of your lives in the future. We do not recognize it, but the change has already begun. 60-65% of internet users have already connected with an AI chatbot for solving queries across multiple apps and websites.
- Chatbots
Chatbots are going to be an integral part of digital marketing strategy in 2022. A chatbot is a system in which a person communicates with tools or robots via chat or voice just like they are communicating with customers, and with site visitors. This digital technology uses prompt messaging to chat in real-time, day or night, with your customers or site visitors.
- Voice Search Optimization
Voice Search plays an important role in day to day life of activity. The use of voice search is going up for finding relevant information. Currently, over 27% of the online global population are using voice search on mobile.
The most common voice searches are done for music, weather forecast, fun questions, online searches, news and navigation.
- Automated & Personalized Email Marketing
E-mail customizations generally include methods like using a personal name in the subject line, while other methods can include tweaking the content of your email depending on a user’s location, gender, or other things you might know about them.
Personalizing your email campaigns is a way to increase your open and click-through rates and can have a significant impact on your profit and ROI.
- YouTube Shorts
The trending format by the popular platform YouTube is called “Shorts”. It is similar to Instagram Reels or Tiktok, where you can create short-form video content for 15 seconds or under.
With the increasing popularity of short video content today, YouTube Shorts is a very excellent opportunity for all those who have their existing target audience on that platform.
- Instagram Reels
Instagram Reels was great news for digital marketers and creators alike. Reels are providing more than double the engagement rates, compared to posting a normal video.
And now with the newly launched insights features on Instagram Reels, you can even track your performance and analyze insights.
- WhatsApp Marketing
WhatsApp Marketing is going to be one of the biggest & most used digital marketing trends in 2022. WhatsApp has completely changed the way businesses now reach & interact with customers. You can now directly message a person on an app that is used by all age groups and always checked multiple times in a day.
- Influencer Marketing
Influencer marketing is more of word-of-mouth marketing that focuses on using an important leader or personality to amplify the brand to the market. Influencers could be celebrities, Instagram personalities, YouTubers with a great following who help to spread the word about the business or brand by social channels.
- International Ads
Digital marketing has opened up for every business globally. You can now run ads in different countries and capture the global markets. This is one of the hottest digital marketing trends because now you and your businesses get a chance to increase your audience at similar or lesser costs.
- Content Marketing
Content marketing covers a set of strategies, techniques, and tricks to fulfil customer and business goals by using the most compatible content to attract, retain, convert, serve, and engage customers. The content is used in blogs, podcasts, videos, and social media sites as a piece of equipment. It’s a practice currently being used by 86% of organizations today.
- Omnichannel Marketing
Omnichannel marketing is the cooperation and integration of the different channels. Organizations use to connect with consumers, with the target of creating a consistent brand experience. This consists of physical (e.g. stores) and digital channels (e.g. websites).
The goal of an omnichannel marketing strategy is to build a convenient, seamless user experience for consumers that offer multiple opportunities for fulfilment.
- Personalized Pop-Ups
Have you ever scrolled through web pages or websites & you suddenly see a pop-up on your screen offering something for free or at a discounted rate? Pop-ups have also been a front runner to digital marketers but now you can customize them. You can trigger various pop-ups on various pages depending on behaviour and based on consumer nature.
- Google Ads Smart Bidding
There’s a huge competition between brands and businesses to rank higher on google search results. However, getting ranked on top results through SEO requires a lot of time and effort. A substitute for this is PPC, it makes it easier for marketers to rank on top, hence it is considered to become the most reliable digital marketing trend in 2022.
- Programmatic Advertising
Programmatic advertisement is the automated buying and selling of online advertising to target more specific audiences. Programmatic advertising automation makes transactions dynamic and more effective, streamlining the process and consolidating your digital advertising efforts in one technology platform.
There is a rapidly increasing use of programmatic advertising every year and is predicted to be used for a huge majority of display advertising in the next couple of years.
- Location-Based Marketing
Location-based marketing is used to target consumers at a granular, personal level with online or offline messaging based on their current location. Using location data, marketing teams are easy to reach consumers based on qualifiers like near to a store, events happening in their place, and more.
- Shoppable Posts
Shoppable Content is content- picture, video, or article, that includes a direct link to a buyout portal or site. This makes customers getting aware of a product through content marketing and making a decision to buy the product on an eCommerce platform far simpler and direct.
- Social Media Messaging App
There are 1.3 billion active users on Facebook Messenger, and around 10 billion messages are sent between people and businesses with the help of this messaging app. People like the benefits of shopping and getting service from home, but they still want the immediate service that comes with face-to-face interaction at brick-and-mortar businesses. Messaging apps through social media can provide that easy and quick service.
So, these are the 17 definitive guides about the top digital marketing trend 2022 which you have it which you can’t ignore. Clickerati Media follows these trends to grow your business.
