Has your brand noticed fluctuations in ranking & traffic recently? Brands, digital marketing agencies & ranking databases all alike have seen huge fluctuations in ranking stability (which is usually an early indicator of a search engine algorithm update).
What to we know about Google’s September 2020 search algorithm update?
Some of the early impressions tell us that the update could be related to the way Google is crawling and indexing websites. Here are a few quotes from Black Hat World Forum:
Big drop in traffic here first after may update lost 70% of traffic didn’t manage to recover, now lost again 50-60% of traffic so last 2 days website with 400+ articles in which I invested a lot of money and time is now good for nothing.
Lost 50% of my traffic in the May 5 update (went from average ranking of 2.4 to 5.7 overnight. Down 70% as of last week (average rank if 8.1). In the last 48 hours I’ve lost additional ranks. Only common denominator I see in my industry (e-commerce, gaming) is every US site getting tanked while foreign (mainly Chinese) sites are getting a huge boost.
SERP volatility data from sources such as Rank Ranger also show some movement which could be an early indication of a heavy change in the ranking (Hinting at a Google search algorithm update in September).
Each time Google updates its algorithm, it’s moving a step forward in making the search experience more relevant to the users. This is why we recommend a white hat approach from the beginning to avoid any negative impact on your website.
Our SEO services combine amazing content and technical fixes to ensure we are always one step ahead of the curve.
Frequently asked questions on Google search algorithms
What are the latest Google search algorithm updates?
While Google is constantly driving updates to improve user experience on search, the latest updates confirmed by them are: May core update (2020), January core update (2020), BERT update (2019)
What is the Google search algorithm?
Google search algorithm is a logic used by Google to rank websites & pages. The algorithm ranks websites basis multiple factors such as content, technical readiness, etc. Google also constantly rolls out updates to this logic to make the search more user friendly for users.
